Brand Strategist - Copywriter

About This Role

This Brand Strategist - Copywriter role is a maker's position for a Creative Director with brand management experience, helping a tech company rebrand and grow its wireless business. The ideal candidate will originate creative concepts, copy, and campaign ideas, focusing on brand and demand creation while overseeing performance-driven campaigns.

Responsibilities

• Originate and shape sharp, culturally relevant creative concepts and copy
• Take a product brief and turn it into a strong creative brief for agencies, shaping ideas when needed
• Guide and shape creative work, including giving feedback on design and writing or improving copy
• Manage agency relationships and maintain high standards for creative output
• Bring brand management discipline to the role: ensure brand consistency, understand its voice, and work effectively with vendors and partners
• Balance performance marketing priorities with the need to build brand awareness for a challenger product

Requirements

• 10+ years of experience, with Creative Director or hands-on creative authorship credentials
• A portfolio of specific, personally originated work for scrappy and/or iconic brands, demonstrating idea quality over budget (must have when applying)
• Brand management experience as a complement to creative craft: comfortable keeping a brand system consistent and working with agencies and vendors, alongside creative authorship
• Comfortable being hands-on when needed, acting as a creative-first operator focused on brand and craft
• Experience working with brands that achieved impact beyond their media weight is a strong plus
• Has worked both agency side and client side; agency-side depth is highly valued
• Able to personally produce or meaningfully shape work in either design or copy
• Genuine enthusiasm for great creative work

Nice to have:

• Mobile experience
• Subscription or tech background is a bonus
• Interest in AI (deep AI background is not required or expected)

Important Details

• Start date: September 14, 2026
• Length: 6 months
• Schedule: $3,780 weekly

About the Company

We Are Rosie provides strategic consulting and talent solutions for the marketing industry, partnering with over 200 global brands and agencies. Founded in 2018 by Stephanie Nadi Olson, the company aims to redefine marketing with an inclusive, human-centric approach, earning recognition such as the 2023 Global Top 100 Inspiring Workplaces and the Inc. 5000 2022.