About This Role
This Brand Strategist position helps to shape brand identity, understand customers, and develop marketing strategies to support business growth. The role suits someone who combines creative thinking with research and practical business judgment.
Responsibilities
- Develop brand positioning, messaging, and communication strategies
- Research customer preferences, market trends, and competitor activity
- Identify opportunities to strengthen brand awareness and market presence
- Work with creative teams on campaign concepts, content direction, and brand guidelines
- Ensure consistent brand messaging across digital platforms and marketing materials
- Review campaign performance and recommend improvements
- Present strategic recommendations to management and relevant stakeholders
- Coordinate with marketing teams on product launches, promotions, and brand initiatives
- Track relevant brand performance measures and prepare reports
- Support long-term brand planning and new market opportunities
Requirements
- Experience in brand strategy, marketing strategy, market research, or a related field
- Strong understanding of brand positioning, customer insights, and messaging
- Ability to research markets and turn findings into practical recommendations
- Good knowledge of digital marketing and integrated campaigns
- Strong written communication, presentation, and analytical skills
- Ability to manage projects and collaborate with different teams
- Familiarity with marketing analytics, CRM platforms, or campaign reporting tools is an advantage
Benefits
- Health, dental, and vision insurance
- Paid time off and company holidays
- Retirement savings benefits
- Professional development and training
- Career advancement opportunities
- 401(k)
- Professional development assistance
Application Process
- Submit your Resume outlining your relevant brand strategy, marketing, research, and campaign experience
- Selected candidates will be contacted about the next stage