Brand Strategist

About This Role

This role involves shaping and executing creative brand campaigns for a leading healthcare organization. The position is ideal for a professional with a strong understanding of brand building and creative communication who can translate marketing objectives into compelling content across various channels.

Responsibilities

• Develop and execute creative brand campaigns aligned with Narayana Health's brand strategy and business objectives
• Work on creative concepts, campaign ideas, communication themes, and brand storytelling
• Manage creative briefs and coordinate with internal design teams and external agencies
• Ensure consistency of brand identity, tone of voice, visual language, and messaging across communication channels
• Collaborate with marketing, digital, social media, business, and clinical teams to develop relevant communication
• Support campaigns across digital, social media, print, outdoor, events, internal communications, and other brand touchpoints
• Review creative assets and provide feedback to ensure quality, accuracy, and brand alignment
• Develop and maintain creative and brand communication guidelines where required
• Track current creative, advertising, content, and healthcare marketing trends and bring relevant ideas to the team
• Manage multiple projects simultaneously while ensuring timely delivery
• Coordinate with agencies and vendors on creative development and execution
• Contribute to brand initiatives, launches, activations, and integrated marketing campaigns

Requirements

• 3–5 years of experience in brand marketing, creative marketing, advertising, integrated marketing, or a similar role
• Strong understanding of brand building, creative communication, and campaign development
• Excellent conceptual thinking and storytelling skills
• Ability to write or develop strong creative briefs and marketing communication
• Experience working with creative agencies, designers, copywriters, and production teams
• Good understanding of digital and social media communication
• Strong project management and stakeholder management skills
• Excellent written and verbal communication skills
• Ability to work in a fast-paced environment and manage multiple priorities
• Healthcare, consumer, FMCG, retail, media, or other consumer-facing brand experience will be an advantage
• Bachelor's degree in Marketing, Advertising, Communications, Mass Media, Branding, or a related field is preferred

Benefits

• Opportunity to work on a large and trusted healthcare brand
• Exposure to integrated brand and marketing campaigns