Brand Strategist

About This Role

This role involves developing and executing brand strategies that align with business and marketing objectives. The Brand Strategist will define brand positioning, target audiences, and key messaging while collaborating with various internal teams.

Responsibilities

• Develop brand strategies aligned with business and marketing objectives
• Define brand positioning, target audience, value proposition, and key messaging
• Conduct market, consumer, competitor, and trend analysis
• Develop strategic direction for campaigns and brand communication
• Collaborate with Marketing, Creative, Digital, Retail, and Product teams
• Monitor brand performance and provide strategic recommendations

Requirements

• Bachelor’s degree in Marketing, Communication, Business, Branding, or related field
• 3+ years of experience in Brand Strategy, Brand Management, or Strategic Planning
• Strong understanding of brand positioning, consumer insights, and market trends
• Strong analytical, strategic thinking, and communication skills
• Creative, commercially minded, and data-driven
• Experience in fashion, retail, lifestyle, or consumer brands is preferred