About This Role
This role is for a Brand Strategist who is passionate about marketing, brands, and creativity, and believes that a brand must be culturally relevant today. The strategist will understand clients' business needs and translate them into communication strategies that connect with culture and people, working closely with data and social media strategists and other agency teams.
Responsibilities
- Identify consumer opportunities and insights from data, social media conversations, and other sources of inspiration
- Analyze competition, conduct brand and consumer research, and interpret performance and results to detect actionable learnings
- Define opportunities, brand positioning, and value propositions
- Identify target audiences
- Develop multi-channel communication strategies, integrating owned and paid media
- Direct and supervise content plans for different brands and campaigns, overseeing planning, ideation, and execution with a coherent strategic vision connected to culture
- Build trusting client relationships, providing value through strategic thinking and inspiring new ways of doing things with ambition, discernment, and a disruptive approach
Requirements
- 4 to 5 years of demonstrable experience in communication, marketing, and/or advertising, with a special focus on strategy
- Excellent communication, storytelling, and presentation skills
- Deep interest in staying up-to-date with trends and consuming them daily
- Ability to detect opportunities from analysis and convert them into impactful ideas
- Proactive in seeking opportunities and enjoying working on creative output
- Creative sensibility and ability to work with the creative team, inspire them, and collaborate in the development of ideas
- Ambition and desire to develop multi-channel projects for major brands, helping them lead their categories or face changes in category, positioning, or target
- Must live in Barcelona or be willing to relocate
Benefits
- Creative and dynamic work environment
- Program of benefits
- Access to continuous training
Important Details
- Work format: hybrid (in-office days combined with remote work days)
About the Company
TBWA-DDB Barcelona is an agency that seeks individuals passionate about marketing, brands, and creativity.
