Brand Strategist

About This Role

This role focuses on driving brand research and generating insights to support strategic branding decisions. It suits a detail-oriented and analytical professional who can understand market trends, consumer behavior, and competitive positioning to strengthen the brand.

Responsibilities

• Conduct brand and market research to identify trends, opportunities, and customer preferences
• Analyze consumer behavior, brand perception, and competitor strategies
• Design and execute surveys, focus groups, and research studies
• Translate data into actionable insights for branding and marketing teams
• Monitor and report on brand performance metrics and KPIs
• Collaborate with marketing, product, and design teams to align brand strategy
• Prepare reports, dashboards, and presentations for stakeholders

Requirements

• Strong analytical and research skills
• Experience with tools like Excel, Google Analytics, Power BI, or Tableau
• Understanding of branding, positioning, and consumer psychology
• Excellent communication and presentation skills
• Ability to convert data into business insights

Nice to have:

• Bachelor's/Master's in Marketing, Business, or related field
• Experience in brand strategy or market research agencies
• Familiarity with qualitative and quantitative research methods

About the Company

Prometteur Solutions Pvt. Ltd. is a team of IT experts that delivers technology-empowered business solutions. The company provides world-class software and web development services focused on supporting business and its holistic growth. Its offerings span the entire IT lifecycle from consulting through packaged, custom, and cloud applications, as well as a variety of infrastructure services.