About This Role
This Brand Strategist role owns the full brand strategy for multiple client accounts, focusing on creative direction and campaign performance rather than just budget allocation. It is a hybrid role, combining aspects of a performance marketer and a creative strategist. The position suits a candidate who thrives on strategic thinking and client relationships, working alongside AI systems that automate operational tasks.
Responsibilities
- Own 3–5 brand accounts end-to-end, covering brand strategy, creative direction, campaign performance, and client communication
- Develop creative briefs and concepts for campaigns, directing a production team for execution
- Manage campaigns across Meta, Google, TikTok, Shopee, Lazada, and Zalora, with a readiness to learn platforms not yet known
- Review AI-generated reports, briefs, and SOPs as a quality gate before they reach clients
- Build media plans and creative direction documents with AI assistance, and manage the feedback loop with the creative team
- Monitor campaign pacing, targets, and budget allocation across platforms, linking numbers to creative performance to identify successes and areas for improvement
- Own the client relationship, responding to questions, presenting performance reports, flagging concerns, and ensuring progress
- Identify what is working and what isn't in both creative performance and operational processes, and suggest improvements
Requirements
- 1–2 years of hands-on experience in digital marketing or advertising, demonstrating an understanding of campaign mechanics and a willingness to learn
- Creative eye and a numbers brain, able to analyze ad performance and dashboard data for budget shifts
- Experience with paid campaigns on at least one of: Meta, Google, TikTok, Shopee, or Lazada, with a readiness to learn the others
- Excitement about AI as a multiplier, not a threat, and a willingness to adapt to new tools
- Systems thinker who understands the process behind tasks and seeks root causes for issues
- Organized and responsive in async communication (ClickUp, chat)
- Excellent English communication, written and verbal, for writing creative briefs, client presentations, and representing Talas
- Confident demeanor in client interactions
- Values other people's time, showing up on time, meeting deadlines, and not needing to be chased
- Comfortable with ambiguity, as new processes are constantly being built
Nice to have:
- Background in creative, such as copywriting, art direction, content strategy, or a strong portfolio of ads worked on
- Familiarity with ClickUp or similar project management tools
- Experience in any of our verticals: fashion, retail, e-commerce, or industrial
