Brand Strategist

About This Role

Bringing new customers to the company's online store is the core of this role, which involves understanding client goals, developing brand-specific content strategies, and defining what should be posted, why it should be posted, and how it supports the brand’s overall objectives.

Responsibilities

• Understand client requirements, brand identity, target audience, and business goals
• Develop content strategies and monthly content plans tailored to each client
• Define content pillars, post objectives, campaign concepts, and creative direction
• Create clear content briefs for designers, copywriters, and social media executives
• Ensure consistency in brand voice, messaging, and visual direction
• Analyse content performance and recommend strategy improvements
• Collaborate with the team to turn strategic plans into effective content

Requirements

• Experience in brand strategy, content strategy, or social media strategy
• Strong understanding of branding, audience behaviour, and digital content
• Excellent strategic thinking, planning, and communication skills
• Ability to translate client goals into actionable content strategies
• Experience handling multiple brands or clients is an advantage

Benefits

• Food provided