About This Role
Serving as a Brand Strategist involves analyzing market conditions, developing and implementing brand strategies, and coordinating with various stakeholders to achieve business objectives. This role suits a candidate with a strong passion for and knowledge of the beauty industry.
Responsibilities
- Analyze market conditions, competitor activities, and consumer trends
- Develop and implement effective brand strategies to achieve business objectives
- Communicate and coordinate with headquarters and external stakeholders
- Monitor brand performance and evaluate the effectiveness of marketing campaigns
- Prepare and present weekly and monthly sales and performance reports
- Oversee the planning and execution of marketing initiatives to enhance brand awareness, engagement, and customer loyalty
- Research, identify, approach, and build relationships with Key Opinion Leaders (KOLs), influencers, and strategic partners to support brand growth and marketing initiatives
Requirements
- Bachelor's degree in any discipline
- Minimum 2 years of experience as a Brand Strategist or Marketing Strategist within the beauty industry
- Excellent English communication skills with strong business etiquette and responsiveness
- Passionate about the beauty industry with solid industry knowledge and experience
- Experienced in identifying, curating, and evaluating new brands and products through market analysis
- Strong ability to develop brand positioning and long-term brand strategies based on market trends
- Capable of conducting ongoing market research to identify emerging branding, marketing, and consumer behavior trends
- Excellent communication, analytical thinking, creativity, and interpersonal skills
Nice to have:
