About This Role
This role involves developing and executing creative marketing strategies that align with the company's brand and business objectives. The Brand Strategist will lead the planning and execution of creative campaigns across various digital platforms and marketing channels, developing concepts and content directions that resonate with the target audience.
Responsibilities
- Develop and execute creative marketing strategies aligned with the company
- Lead the planning and execution of creative campaigns across social media, digital platforms, and other marketing channels
- Develop creative concepts, campaign ideas, and content directions that resonate with the target audience
- Collaborate with Content, Social Media, KOL, Digital Marketing, and other teams to deliver integrated marketing campaigns
- Analyze market trends, consumer behavior, competitors, and emerging social media trends to identify new creative opportunities
- Monitor campaign performance and use data and insights to improve future marketing strategies with KOL & Affiliate Specialist
- Manage and guide the creative marketing team, including setting priorities, reviewing output, and providing feedback
- Work with internal teams and external partners, including KOLs, creators, agencies, and other marketing partners when needed
- Strong understanding of digital advertising and paid media platforms
- Ensure all creative materials are delivered on time and meet quality standards
- Stay up to date with trends in digital marketing, social media, content, and consumer behavior
Requirements
- Bachelor
- 3+ years of experience in marketing, creative marketing, digital marketing, brand marketing, or a related field, with experience in a managerial or leadership role preferred
- Strong understanding of social media, digital marketing, content strategy, and campaign development
- Strong creative thinking with the ability to turn ideas into practical marketing campaigns
- Good understanding of consumer behavior and current digital/social media trends
- Strong communication, leadership, project management, and problem-solving skills
- Able to work collaboratively with cross-functional teams and manage multiple projects simultaneously
- Data-driven mindset with the ability to evaluate campaign performance and make strategic improvements
- Experience working with KOLs, influencers, creators, or marketing agencies is a plus
- A portfolio of previous marketing campaigns or creative projects is highly preferred
