Brand Strategist

About This Role

This role involves developing and executing long-term brand strategies that align with the company's vision and business objectives. It suits a brand strategist with a strong understanding of market research and competitor analysis, particularly within the telecommunications and mobile phone industries.

Responsibilities

• Develop and execute long-term brand strategies that align with the company's vision and business objectives
• Conduct market research and competitor analysis to identify growth opportunities and threats in the telecommunications and mobile phone industries
• Manage brand positioning, messaging, and brand guidelines to ensure consistency across all communications and digital platforms
• Collaborate with creative, digital marketing, and sales teams to develop campaigns
• Monitor brand growth through metrics such as brand awareness, brand perception, customer loyalty, and market share
• Identify opportunities for brand innovation and provide strategic recommendations for products and services
• Build and maintain relationships with partners

Requirements

• Minimum Bachelor's degree
• Minimum 5 years of experience in brand management, brand strategy, or strategic marketing in the retail, technology, or telecommunications industries
• In-depth understanding of brand architecture, brand positioning, and consumer behavior in the Indonesian market
• Strong analytical skills with experience using market research and data analytics tools to support strategic decisions
• Expertise in developing integrated marketing campaigns and brand communication strategies
• Experience in managing brand portfolios and conducting strategic product launches
• Excellent written and verbal communication skills
• Ability to work collaboratively with different departments
• Understanding of digital marketing trends and social media in the context of brand building
• Proactive, innovative, and detail-oriented attitude with strong problem-solving skills