This role involves leading brand media partnerships for Nike, focusing on the intersection of sport, culture, and performance-driven media strategy. You will join a collaborative team of media experts and play a key role in mentoring junior team members and strengthening publisher relationships across the evolving sports and media ecosystem.
Responsibilities
Lead the strategy, negotiation, and execution of sport and culture-driven media partnerships that extend beyond traditional publisher buys and elevate Nike's presence across leagues, athlete platforms, live sports, and emerging ecosystems
Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete-led channels aligned with Nike's audience strategy, ensuring partnerships balance cultural relevance with measurable business impact
Translate strategic concepts into scalable activation plans, structuring custom partnerships that deliver against brand objectives and performance KPIs
Own end-to-end oversight of integrated campaigns across direct partnerships, display, video and CTV, audio, and emerging sports platforms, ensuring operational excellence from planning through reporting and billing
Partner closely with programmatic teams to align direct and biddable investments, guiding budget allocation, yield optimization, and channel-agnostic decision-making across the broader media ecosystem
Maintain fluency in the evolving programmatic and sports media landscape, including marketplace dynamics, measurement frameworks, live sports distribution trends, streaming innovation, and Gen Z and Gen Alpha consumption behaviors
Lead day-to-day client engagement for Nike, advising on partnership evaluations, investment tradeoffs, and performance implications while ensuring flawless execution and KPI delivery
Translate performance data into clear, compelling narratives, delivering actionable insights, post-campaign analyses, and forward-looking recommendations that inform future strategy
Mentor junior team members and contribute to cross-functional initiatives that strengthen partnership workflows, foster innovation, and elevate team capability
Requirements
4+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor's degree or equivalent experience
Proficiency in account planning and brand media, enabling you to lead strategic and impactful media campaigns
Experience supporting sport-focused or culturally driven brands
Familiarity with live sports media, streaming distribution models, or NIL ecosystems
Experience managing custom content programs or integrated sponsorship activations
Hands-on experience with content creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies
A strong understanding of marketing metrics, planning and analysis, and market research and consumer behavior to drive data-informed strategies
Expertise in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance
Exceptional partner management skills, fostering trusted relationships with media partners and internal teams to drive innovation and success
A collaborative approach to mentoring and supporting junior team members, fostering their growth and development
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Learning and development programs, mentorship opportunities, and career advancement support
Generous Time Off: Paid time off and holiday allowances
Parental Leave: Paid parental leave
Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching
Fertility and Family Support: Fertility benefits for all team members and their spouses
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography
Pet Insurance: Protect your pet's health and your finances
Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being
Commuter Benefits: Support for travel and commuting needs, where available
Annual Bonus: All employees are eligible for an annual bonus
Volunteering Opportunities: 8 give-back hours to volunteer in your local communities
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions
About the Company
PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. It has been named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. The team comprises over 900 employees globally, and their work for ambitious brands spans 85+ countries.
``
