Brand Media Lead - Sports and Innovation

About This Role

This role involves leading brand media partnerships for Nike, focusing on the intersection of sport, culture, and performance-driven media strategy. You will join a collaborative team of media experts and play a key role in mentoring junior team members and strengthening publisher relationships across the evolving sports and media ecosystem.

Responsibilities

• Lead the strategy, negotiation, and execution of sport and culture-driven media partnerships that extend beyond traditional publisher buys and elevate Nike's presence across leagues, athlete platforms, live sports, and emerging ecosystems
• Identify and evaluate publishers, streaming platforms, emerging leagues, and athlete-led channels aligned with Nike's audience strategy, ensuring partnerships balance cultural relevance with measurable business impact
• Translate strategic concepts into scalable activation plans, structuring custom partnerships that deliver against brand objectives and performance KPIs
• Own end-to-end oversight of integrated campaigns across direct partnerships, display, video and CTV, audio, and emerging sports platforms, ensuring operational excellence from planning through reporting and billing
• Partner closely with programmatic teams to align direct and biddable investments, guiding budget allocation, yield optimization, and channel-agnostic decision-making across the broader media ecosystem
• Maintain fluency in the evolving programmatic and sports media landscape, including marketplace dynamics, measurement frameworks, live sports distribution trends, streaming innovation, and Gen Z and Gen Alpha consumption behaviors
• Lead day-to-day client engagement for Nike, advising on partnership evaluations, investment tradeoffs, and performance implications while ensuring flawless execution and KPI delivery
• Translate performance data into clear, compelling narratives, delivering actionable insights, post-campaign analyses, and forward-looking recommendations that inform future strategy
• Mentor junior team members and contribute to cross-functional initiatives that strengthen partnership workflows, foster innovation, and elevate team capability

Requirements

• 4+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor's degree or equivalent experience
• Proficiency in account planning and brand media, enabling you to lead strategic and impactful media campaigns
• Experience supporting sport-focused or culturally driven brands
• Familiarity with live sports media, streaming distribution models, or NIL ecosystems
• Experience managing custom content programs or integrated sponsorship activations
• Hands-on experience with content creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers
• Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies
• A strong understanding of marketing metrics, planning and analysis, and market research and consumer behavior to drive data-informed strategies
• Expertise in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance
• Exceptional partner management skills, fostering trusted relationships with media partners and internal teams to drive innovation and success
• A collaborative approach to mentoring and supporting junior team members, fostering their growth and development
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support
• Generous Time Off: Paid time off and holiday allowances
• Parental Leave: Paid parental leave
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching
• Fertility and Family Support: Fertility benefits for all team members and their spouses
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography
• Pet Insurance: Protect your pet's health and your finances
• Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being
• Commuter Benefits: Support for travel and commuting needs, where available
• Annual Bonus: All employees are eligible for an annual bonus
• Volunteering Opportunities: 8 give-back hours to volunteer in your local communities
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions

About the Company

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. It has been named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. The team comprises over 900 employees globally, and their work for ambitious brands spans 85+ countries. ``