About This Role
This Brand Marketing Strategist supports the planning and execution of brand marketing programs that drive brand consideration, consumer engagement, and business growth across North America. This individual collaborates closely with internal cross-functional teams and brand partners to ensure programs are executed with consistency, energy, and distinct storytelling.
Responsibilities
- Drive the strategy of key category moments for JD-led campaign and brand partner initiatives
- Support the development and execution of seasonal and year-round brand and category marketing campaigns across digital, social, media, and in-store touchpoints
- Coordinate with Content & Creative teams to brief, concept, and deliver campaign assets
- Partner with Buying, Merchandising, Retail Marketing, and Digital teams to ensure alignment between product priorities and marketing execution
- Support Brand Manager and Senior Strategist in project management and asset needs for brand initiatives
- Perform day-to-day coordination of featured product styles, merchandising, content, and asset needs
- Support brand partner marketing initiatives, including co-branded campaigns and product launches
- Assist with tracking co-op-funded programs, timelines, and deliverables
- Help manage partner communications and post-campaign recaps in collaboration with Integrated Marketing
- Work effectively within a matrixed environment, collaborating with Buying, Creative, Digital, Retail, Finance, Merchandising, and external partners
- Act as a reliable day-to-day point of contact to keep work moving forward across teams, including partners, brands, and buyer relationships
Requirements
- 3+ years of experience in marketing, brand marketing, or integrated marketing roles
- Experience supporting multi-channel campaigns across digital, social, and retail environments
- Strong organizational and project management skills with high attention to detail
- Budget management
- Comfortable working across multiple teams and priorities in a fast-paced environment
- Clear communicator with strong collaboration skills
Nice to have:
- Retail, fashion, footwear, or consumer brand experience
Benefits
- 10% bonus target annually (may vary based on experience level)
- Medical, dental, vision, 401k
- Sick leave
- Parental leave
- Company-paid time off plan
Important Details
- Schedule: The average work week is 40-45 hours, which can vary depending on business need
- Physical demands: Sit for more than 6 hours per shift; use hands to finger, handle and feel; reach with hands and arms; talk and/or hear; stand for up to 2 hours at a time regularly; walk or move from one location to another regularly; periodically may need to climb, balance, stoop, kneel, or crouch; lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
