About This Role
This role is for a Brand Marketing Strategist to strengthen brand positioning, increase customer engagement, and drive business growth for Frostee Global Food Corporation, the operator of llaollao. The strategist will develop and implement integrated marketing strategies, lead brand campaigns, analyze market and consumer trends, and ensure consistent brand communication across all channels.
Responsibilities
- Develop and execute comprehensive brand marketing strategies aligned with the company's business objectives and brand positioning
- Plan, coordinate, and implement integrated marketing campaigns across digital platforms, in-store channels, and other offline media
- Conduct market research, consumer analysis, and competitor benchmarking to identify emerging trends, customer preferences, and growth opportunities
- Manage and strengthen the brand's digital presence across social media platforms and other relevant online channels
- Collaborate with Operations, Sales, Product Development, and external agencies or partners to execute marketing initiatives effectively
- Ensure consistent brand identity, messaging, and visual presentation across all marketing materials, campaigns, and customer touchpoints
- Develop promotional strategies, seasonal campaigns, product launches, and customer engagement initiatives to support sales growth
- Plan and oversee in-store promotions, brand activations, events, and other marketing activities across assigned locations
- Monitor campaign performance using relevant marketing metrics and analytics, and recommend improvements based on data-driven insights
- Manage marketing budgets, track expenditures, and evaluate campaign effectiveness and return on investment (ROI)
- Coordinate the development of marketing content, creative materials, and campaign assets in collaboration with designers, content creators, and external agencies
- Identify opportunities to strengthen customer loyalty, increase brand awareness, and improve the overall customer experience
- Prepare regular marketing performance reports, campaign evaluations, and strategic recommendations for management
- Stay updated on industry developments, digital marketing trends, competitor activities, and consumer behavior to maintain the brand's competitive advantage
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field
- At least three (3) to five (5) years of relevant experience in brand marketing, marketing strategy, or integrated marketing communications
- Experience in the food and beverage (F&B), restaurant, hospitality, or retail industry is highly preferred
- Strong understanding of brand development, digital marketing, social media management, consumer behavior, and market research
- Experience in planning and executing integrated marketing campaigns, promotional activities, and brand activations
- Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint
- Familiarity with marketing and analytics tools such as Meta Business Suite, Google Analytics, Canva, and Adobe Creative Suite
- Strong analytical, creative, organizational, and project management skills
- Excellent written and verbal communication, presentation, and stakeholder coordination skills
- Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment
- Strategic thinker with a proactive, innovative, and results-oriented approach
About the Company
Frostee Global Food Corporation operates llaollao.