Brand Marketing Strategist

About This Role

This role is for a creative and results-driven professional to develop and execute marketing strategies that strengthen brand awareness, increase customer engagement, and drive business growth. The strategist works closely with cross-functional teams to create impactful campaigns, analyze market trends, and ensure brand consistency across all marketing channels.

Responsibilities

• Develop and implement brand marketing strategies aligned with business objectives
• Plan and execute integrated marketing campaigns across digital and offline channels
• Conduct market research and competitor analysis to identify consumer trends and business opportunities
• Manage and grow the brand's digital presence, including social media platforms
• Coordinate with Operations, Sales, and external partners to execute marketing initiatives
• Ensure brand consistency across all marketing materials and customer touchpoints
• Monitor campaign performance, analyze marketing data, and recommend improvements
• Manage marketing budgets and evaluate campaign return on investment (ROI)
• Organize brand activations, store promotions, product launches, and marketing events
• Prepare regular marketing reports and presentations for management

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
• At least 3 -5 years of experience in brand marketing, digital marketing, or marketing strategy
• Experience in the Food & Beverage (F&B), Restaurant, or Retail industry is highly preferred
• Strong knowledge of digital marketing, social media management, branding, and market research
• Proficient in Microsoft Office and marketing tools such as Meta Business Suite, Google Analytics, Canva, or Adobe Creative Suite
• Excellent communication, analytical, project management, and presentation skills
• Creative, strategic, and results-oriented

Benefits

• Promotion to permanent employee

About the Company

Foodee Global Concepts is looking for a Brand Marketing Strategist.