Brand Marketing Specialist

About This Role

The Brand Marketing Specialist supports the planning, execution, and evaluation of paid advertising campaigns for fundraising, brand, and mission priorities. This role leads smaller campaigns, assists with national advertising efforts, and manages campaign trafficking, quality assurance, budgets, and timelines. The specialist collaborates with various teams and partners to ensure campaigns meet brand standards and organizational goals.

Responsibilities

• Lead the planning and delivery of small to medium-sized English advertising campaigns
• Support the Brand Marketing Manager in delivering larger national campaigns
• Support paid advertising across fundraising, brand, and mission priorities, helping deliver integrated campaigns across traditional and digital channels
• Lead small to medium-sized advertising campaigns from brief development through execution, optimization, and post-campaign reporting, coordinating internal stakeholders, cross-functional teams, and external agencies
• Support larger national campaigns by coordinating creative and media development, production requirements, stakeholder reviews, approvals, and performance reporting
• Contribute audience, channel, and creative considerations to campaign planning, using available insights and previous campaign learnings to inform execution
• Coordinate with the Senior Manager, Quebec and French Canada to support the timely adaptation and delivery of French copy decks, paid-search builds, and creative assets
• Regularly review always-on and campaign-specific paid search campaigns within the platform to identify optimization opportunities and support performance improvements, while contributing to annual reviews of the broader paid search structure and builds
• Coordinate with the Digital team to source and prepare CRM audience lists for paid media activation, ensuring audience files are delivered to social and agency partners for use in platform targeting and campaign optimization
• Monitor campaign performance, raise any potential issues or opportunities, and support the development of post-campaign insights and recommendations
• Own campaign, trafficking, and quality assurance processes to ensure advertising launches accurately, on time, and in accordance with brand platform and technical requirements
• Develop and manage trafficking schedules across traditional and digital channels including but not limited to television, online video, social media, programmatic display, paid search, digital, print, and out-of-home channels
• Coordinate the accurate and timely delivery of approved creative assets, copy, URLs, and tracking requirements

Important Details

• Contract: April 2028
• Vacancies: 1
• Locations: Vancouver, BC; Ottawa, ON; Calgary, AB; Halifax, NS; St John's, NL; Kelowna, BC; Prince George, BC; Montreal, QC; Québec, QC