Brand Manager / Sr. Brand Manager

About This Role

The Brand Manager will independently own and grow one of the product categories at The Sleep Company, which is India's fastest-growing D2C sleep and comfort brand. This role focuses on brand building, category strategy, and performance, managing the category's brand P&L while driving campaigns, positioning, and go-to-market execution from start to finish.

Responsibilities

• Own the brand P&L for the assigned category revenue, marketing spend, and ROI alongside overall brand and marketing strategy
• Develop category positioning, messaging, and go-to-market plans for new and existing products
• Plan and execute 360° marketing campaigns across digital, offline, and retail touchpoints
• Track category performance sales, market share, and brand health metrics and translate insights into action
• Collaborate closely with Performance Marketing, Creative, E-commerce, Retail, and Product teams to drive category growth
• Manage category marketing budgets and ensure efficient ROI on campaigns and launches
• Conduct competitive and consumer research to identify whitespace and growth opportunities
• Partner with agencies and external vendors for campaign execution when required

Requirements

• 4–7 years of experience in brand management, category marketing, or product marketing, ideally in a D2C, FMCG, or consumer durables environment
• Strong understanding of brand building fundamentals alongside performance-oriented thinking
• Proven ability to independently own a category or product line's brand P&L
• Excellent stakeholder management skills, with experience working cross-functionally
• Strong analytical skills comfortable reading data and translating it into strategy
• Sharp communication and presentation skills
• MBA from a reputed institute preferred

Benefits

• Opportunity to work with a rapidly growing brand in the D2C space
• Collaborative work environment with a focus on innovation and consumer-centric strategies

Important Details

• Application deadline: Not specified

Application Process

• Submit your application through the designated platform.

About the Company

The Sleep Company is built on the foundation of patented SmartGRID technology and is trusted by over 5 lakh happy customers across India, with a product portfolio spanning mattresses, pillows, toppers, and ergonomic seating solutions. The company is scaling rapidly across both online and offline channels, with a growing network of experience centres nationwide.