About This Role
This brand manager role is for a professional who will develop and execute marketing plans for a sports brand, driving its awareness, market share, and sales. The position involves launching a new sports brand in Thailand and ensuring its positioning aligns with global guidelines while meeting local market needs.
Responsibilities
- Develop and execute the annual brand strategy and marketing plans to drive brand awareness, market share, and sales growth
- Lead the successful launch of the new sports brand in the Thailand market
- Ensure brand positioning and communication are aligned with global brand guidelines while adapting to local market needs
- Monitor brand performance and recommend initiatives to maximize ROI
- Manage product assortment, product lifecycle, pricing strategy, and seasonal product launches
- Work closely with global and regional teams on product planning, forecasting, and allocation
- Analyze consumer insights, market trends, and competitor activities to optimize product offerings
- Collaborate with merchandising and sales teams to maximize sell-through and inventory productivity
- Partner with Sales, Retail, E-commerce, and Trade Marketing teams to execute effective go-to-market strategies
- Develop promotional campaigns and retail activation plans across offline and online channels
- Support key account management with product and marketing initiatives
- Monitor sales performance, profitability, inventory, and marketing effectiveness
- Prepare business reviews and recommend improvement plans based on market and financial analysis
- Manage the brand marketing budget and ensure efficient investment
- Coordinate with global/regional headquarters, distributors, agencies, and internal stakeholders
- Build strong relationships with external partners to enhance brand visibility and business growth
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5–10 years of experience in Brand Management, Product Management, Marketing, or Merchandising
- Experience within the sports, athletic apparel, footwear, outdoor, lifestyle, or sporting goods industry is highly preferred
- Proven experience launching new products or developing brand growth strategies
- Strong commercial acumen with experience in product planning and marketing execution
- Analytical mindset with the ability to translate market insights into business opportunities
- Excellent project management and cross-functional collaboration skills
- Strong communication and presentation skills in English
Nice to have:
