Brand Manager / Senior Brand Manager

About This Role

This role involves managing brand and product portfolios, identifying growth opportunities, and leading digital and performance marketing efforts. The position suits a marketing professional with a strong background in both brand building and digital acquisition, capable of driving initiatives and achieving business goals.

Responsibilities

• Discover category growth drivers, consumer insights, and emerging opportunity trends
• Identify the portfolio pipeline through data analysis and partner with the innovation team to drive initiatives and achieve business goals
• Own the product design process (e.g., product name and packaging design), ensuring alignment with the overall portfolio strategy
• Run digital and performance marketing in parallel with brand building to drive online acquisition and sales
• Plan and optimise paid campaigns (SEM, social, programmatic, e-commerce platforms) and owned channels (website, SEO, CRM, social)
• Use analytics and A/B testing to improve ROAS, CAC, conversion, and LTV, and report results with clear recommendations
• Ensure advertising claims comply with regulatory and platform requirements, working with Regulatory, Medical, and Legal teams

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, or a related field
• 8–10 years of marketing experience, preferably in healthcare, including at least 4–5 years in digital/performance marketing with quantifiable results
• A combination of agency (digital, media, or performance) and in-house brand experience is preferred
• Proficient in paid media platforms and web analytics/attribution tools
• Strong analytical skills, with the ability to set and achieve clear KPIs
• Able to handle ambiguity, work independently, and collaborate in a matrix organisation

Nice to have:

• CRM or marketing automation experience