Brand Manager / Senior Brand Manager

About This Role

Planning and running marketing campaigns that bring new customers to the company's online store is the core of this brand management role. It involves managing the product portfolio and executing digital and performance marketing strategies to achieve business goals.

Responsibilities

• Discover category growth drivers, consumer insights, and emerging opportunity trends
• Identify the portfolio pipeline through data analysis and partner with the innovation team to drive initiatives and achieve business goals
• Own the product design process (e.g., product name and packaging design), ensuring alignment with the overall portfolio strategy
• Run digital and performance marketing in parallel with brand building to drive online acquisition and sales
• Plan and optimise paid campaigns (SEM, social, programmatic, e-commerce platforms) and owned channels (website, SEO, CRM, social)
• Use analytics and A/B testing to improve ROAS, CAC, conversion, and LTV, and report results with clear recommendations
• Ensure advertising claims comply with regulatory and platform requirements, working with Regulatory, Medical, and Legal teams

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, or a related field
• 8–10 years of marketing experience, preferably in healthcare, including at least 4–5 years in digital/performance marketing with quantifiable results
• A combination of agency (digital, media, or performance) and in-house brand experience is preferred
• Proficient in paid media platforms and web analytics/attribution tools
• Strong analytical skills, with the ability to set and achieve clear KPIs
• Able to handle ambiguity, work independently, and collaborate in a matrix organisation

Nice to have:

• CRM or marketing automation experience