About This Role
This role involves driving category segment growth by leading brand strategic direction to achieve sales, profit, and market share targets. It suits a brand manager with strong leadership and an entrepreneurial mindset, capable of managing budgets, leading new product development, and monitoring market trends.
Responsibilities
- Manage budget and segment P&L with efficient spending
- Lead project management with cross-functional teams for new product development and integrated marketing communication (IMC) plans within timelines for perfect execution
- Proactively monitor competitor moves and understand consumer needs in depth to propose strategic action plans
- Be a category segment expert: Understand market/category trend/competitor movement and identify issues and opportunities for proposing short- and medium-term actions
- Monitor and analyze the market by gathering all market data (e.g., consumer research, Nielson, post-campaign evaluation)
- Be a consumer expert: Understand consumer needs/unmet needs and predict future trends
- Lead and develop 360-degree communication strategies and plans (online + offline) down to perfect execution with cross-functional teams (both internal and external)
- Ensure all related communication materials (ATL+BTL) comply with rules and regulations (FDA and สคบ) and brand direction (Company and UCJ)
- Monitor and evaluate campaign performance for any action needed to drive the best result
- Manage current product portfolio to maximize sales and profit
- Initiate and lead new product development (NPD) from finding opportunities, winning product concepts, management approval, and launch plan
- Lead cross-functions to ensure all processes, delivering launch on time
- Develop/Initiate marketing plans to ensure successful launches
- Manage and monitor P&L of the responsible segment with effective A&P spending to achieve financial targets (Top-line & Bottom-line)
Requirements
- Bachelor
- Minimum 5 years of proven brand management experience in relevant categories (FMCG)
- In-depth multi-category experiences, especially in disposable paper products, is an added advantage
- Experience in NPD projects is an advantage
- Strong leadership with a self-driven attitude
- Highly flexible and dynamic to changes and multi-tasking and speed in action
- High entrepreneurial mindset with a can-do attitude
- Self-motivated and resilient with energy and enthusiasm
About the Company
DSG International (Thailand) Public Co., Ltd. is located in Singha Complex, New Phetchaburi Rd., Bang Kapi, Huai Khwang, Bangkok 10310.
