RemoteFull timeMid level$127k – $190kPosted today
Apply with JobAssistAbout the role
- We are seeking a Brand Manager - Live Content and Seasonal Marketing to lead the marketing strategy and execution of live content, player engagement, retention, and lifecycle initiatives across the MLB The Show
- This role serves as the bridge between annual launch campaigns and year-round player engagement, ensuring that marketing efforts continue to drive participation, retention, excitement, and community engagement throughout the baseball season
- The Manager will drive integrated lifecycle strategies across owned, earned, and paid channels, connecting in-game content, real-world baseball moments, and marketing activations cohesively
- Own the integrated live content marketing calendar across MLB The Show
- Develop marketing strategies supporting seasonal content, roster updates, content programs, special events, and major baseball moments
- Partner with development, product, and content teams to align marketing opportunities with the live content roadmap to ensure consistent content cadence that drives sustained engagement across the lifecycle
- Develop player engagement strategies across the customer lifecycle
- Identify opportunities to improve onboarding, retention, reactivation, and long-term engagement
- Partner with CRM, social, community, and owned-channel teams to execute engagement initiatives
- Partnership on the product lifecycle and post launch promo strategy and schedule
- Lead paid media strategy for live service initiatives, parntering with media teams to define targeting, messaging, budget allocation, and channel mix
- Optimize performance across acquisition and reactivation (ROAS, CPA, conversion)
- Ensure paid media is integrated with lifecycle, content, and product beats
- Monitor MLB storylines, player performances, major league events, and fan conversations
- Identify opportunities to connect real-world baseball moments with in-game content and marketing campaigns
- Own marketing activation for key tentpole events (e.g. All-Star Game, Postseason, major cultural moments)
- Serve as an advocate for the MLB The Show player and baseball fan perspective within marketing planning discussions
- Lead development of launch-to-live strategies and first 30/60/90-day engagement plans
- Ensure launch campaigns create momentum that carries into ongoing live-service engagement
- Partner with analytics teams to evaluate campaign performance and player behavior
- Develop recommendations based on engagement data and campaign results
- Lead campaign post-mortems and learning reviews
- Success Metrics
- Quality and effectiveness of live content marketing programs
- Retention and reactivation performance (Active Users, return rate, engagement trends)
- Player engagement across live content beats
- Integration of real-world baseball moments into marketing initiatives
- Effectiveness of tentpole event activations
- Post-launch engagement health
- Stakeholder satisfaction and cross-functional alignment- The ideal candidate combines strategic thinking, player empathy, campaign execution experience, a passion for live-service gaming, and a deep understanding of baseball culture
- Demonstrated knowledge of MLB The Show and its game modes, content structure, and player community
- Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives
- 5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines
- Strong passion for baseball and familiarity with Major League Baseball players, teams, storylines, and season structure
- Strong analytical mindset and comfort working with data
- Excellent communication and stakeholder management skills
- Experience partnering with analytics and community teams to inform marketing decisions
- Experience working with sports, entertainment, or gaming communities
- Experience with player retention, CRM, or lifecycle marketing programs
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