About This Role
Driving the growth of assigned brands within a hospital-based pharmaceutical portfolio is the core of this Brand Manager role. It combines strategic thinking with hands-on execution, working closely with Sales, Medical, and senior leadership to develop brands, engage healthcare professionals, and deliver measurable commercial outcomes.
Responsibilities
- Develop and execute annual brand plans, strategies, and marketing initiatives
- Drive brand performance through market insights, commercial analysis, and targeted customer engagement
- Plan and lead product launches, integrated campaigns, and omnichannel marketing activities
- Manage brand budgets, evaluate marketing investment, and identify growth opportunities
- Partner with Sales and Medical to deliver effective healthcare professional engagement and educational initiatives
- Lead brand-related conferences, exhibitions, and events, working with internal support resources and external partners
- Develop digital marketing, promotional content, and sales enablement initiatives
- Build strong cross-functional relationships and ensure marketing activities meet regulatory and industry requirements
Requirements
- At least three years' relevant pharmaceutical or healthcare marketing experience, including brand or product management responsibility
- An understanding of hospital pharmaceuticals, market access, formulary processes, and specialist healthcare engagement
- Demonstrated experience developing brand plans and delivering marketing initiatives that support commercial objectives
- Strong analytical capability, with experience managing budgets and evaluating marketing performance
- Knowledge of the Medicines Australia Code of Conduct and relevant pharmaceutical promotional requirements
- Experience coordinating conferences, events, campaigns, and digital marketing activities
- Excellent communication, stakeholder engagement, and project management skills
- A relevant tertiary qualification in marketing, business, science, pharmacy, or a related discipline
- Comfortable working in a smaller, fast-moving organization where collaboration, adaptability, and a willingness to get involved are essential
Benefits
- Opportunity to take genuine ownership of your brands and influence their commercial success
- Work closely with experienced Sales, Medical, and business leaders
- Contribute to a growing pharmaceutical business where your ideas can make a difference
- Enjoy a varied role combining strategy, creativity, commercial thinking, and execution
- Help shape how the company engages healthcare professionals and builds brands for the future
