Brand Manager

About This Role

This Brand Manager role involves implementing brand strategy aligned with the company's vision to drive sustainable growth and achieve business objectives. It also supports profit and loss management and future business development plans, including new product development and platform opportunities.

Responsibilities

• Collaborate with cross-functional global and regional teams to implement brand strategy
• Support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
• Execute brand strategy for designated brands
• Develop product and packaging initiatives
• Implement pricing strategies
• Plan and execute integrated marketing communication and media plans
• Provide recommendations for integrated commercial plans
• Provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, and sharing objectives
• Monitor performance
• Help develop integrated marketing communications and 360-degree campaigns based on consumer insights, brand strategy, and positioning

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline
• Minimum 5 years of relevant marketing experience, preferably within the FMCG industry
• Strong experience in brand management, marketing planning, and campaign execution
• Strong understanding of consumer behavior, brand strategy, and brand positioning
• Experience developing and executing integrated marketing communication and 360-degree campaigns
• Experience working with cross-functional teams and external agencies
• Understanding of commercial plans, revenue, profitability, and market share objectives
• Experience analyzing brand and campaign performance and translating insights into actionable recommendations
• Strong results orientation with a clear focus on delivering business objectives
• Ability to work with autonomy, take ownership, and drive initiatives through to completion
• Strong stakeholder management and influencing skills
• Strong analytical and problem-solving capabilities
• Creative mindset combined with strong strategic and commercial acumen
• Excellent communication and presentation skills, with the ability to build and present a compelling story in an inspiring and convincing manner
• Strong project management skills, from planning and design through to execution and completion
• Action-oriented approach with the ability to manage multiple priorities in a fast-paced environment
• Strong consumer-centric mindset and passion for building brands