About This Role
Leading the development and execution of IndusInd Bank's brand strategy, customer engagement platforms, and brand-led growth initiatives is the core of this role. The Brand Manager will drive brand salience, consideration, and customer acquisition through integrated marketing programs, strategic partnerships, and innovative campaigns across consumer and business banking segments. This position involves close collaboration with various internal teams and agency partners to strengthen the bank's positioning and ensure consistent brand experiences.
Responsibilities
- Develop long-term and annual brand strategies aligned with IndusInd Bank's business growth priorities
- Support the evolution of the Bank's brand positioning, messaging architecture, and integrated communication strategy
- Drive the development and execution of high-impact brand campaigns across ATL, digital, social, experiential, and performance channels
- Monitor market trends, consumer behaviour, and competitive activity to identify strategic opportunities for brand growth
- Build and scale long-term customer engagement platforms that strengthen brand relevance and create distinctive brand ownership
- Develop culturally relevant partnerships, sponsorships, and experiences that enhance brand affinity and consideration
- Drive customer-centric initiatives that improve engagement across physical and digital channels
- Support brand investment decisions through performance tracking, campaign effectiveness measurement, and business impact analysis
- Ensure optimal allocation of marketing budgets across awareness, acquisition, engagement, and retention objectives
- Establish KPIs and measurement frameworks to evaluate brand health and campaign ROI
- Partner with product, digital, and business teams to develop and launch new propositions, services, and customer experiences
- Lead end-to-end campaign planning and execution, ensuring alignment across creative, media, digital, PR, and on-ground activations
- Anchor governance processes for major brand initiatives, ensuring compliance, quality, and timely delivery
- Collaborate closely with business, sales, digital, analytics, corporate communications, compliance, legal, and customer experience teams
- Lead engagement with creative, media, digital, research, and production agencies to deliver best-in-class marketing programs
- Develop strong partnerships with external ecosystems, platforms, and strategic partners to amplify the Bank's brand presence
Requirements
- MBA from a premier institute
- 6-10 years of experience in Brand Marketing, Consumer Marketing, Category Management, or Strategic Marketing
- Demonstrated experience in leading integrated marketing campaigns and managing large-scale brand investments
