Brand Manager, Brand Management

About This Role

Being a Brand Manager at Creative Artists Agency involves growing and maintaining client licensing programs, ensuring smooth operations and long-term relationships. This role is for a professional who will oversee relationships with clients, licensees, and internal teams to build revenue-generating brand extension programs.

Responsibilities

• Serve as a primary point of contact and relationship manager for licensees and brand owners
• Develop a strong understanding of partner business models, product development cycles, and commercial objectives
• Identify and pursue strategic licensing opportunities across relevant food and beverage categories, including co-branded, mono-branded, brand extension, and Direct-to-Retail opportunities
• Partner with stakeholders to develop and execute licensing strategies aligned with client objectives, brand DNA, guidelines, and business goals
• Assist with the development and negotiation of new licensing agreements
• Participate in sales, marketing, client, and retailer presentations as needed
• Oversee product development and licensing program execution
• Coordinate internal and external stakeholders to ensure projects are organized, efficient, commercially viable, and aligned with business needs
• Lead or support the creation of brand presentations, retailer-specific materials, and other tools that support growth
• Monitor consumer trends, industry developments, sales forecasts, and market data to identify new categories, growth opportunities, and strategies that support retail profitability
• Support the development, implementation, and continuous improvement of licensing processes, templates, systems, and reporting mechanisms to drive efficient, scalable program management
• Partner with Finance and licensees to obtain, analyze, and monitor sales forecasts and performance
• Maintain accurate reporting and tracking of client and licensing activities
• Manage calendars and scheduling
• Prepare meeting agendas and materials
• Participate in internal and external meetings
• Document key decisions and action items
• Prepare meeting recaps and follow-up as needed

Requirements

• Minimum of 3 years in a results-orientated licensing, brand management or consumer products role, ideally with food and beverage brands
• Experience working on high caliber IPs
• Ability to work effectively within a complex matrix organization and drive results from a team that may not report directly to you
• Demonstrable ability to build and maintain strong relationships with key partners across categories and regions
• Professional, personable, adaptable, creative, timely, hard-working, with a high level of integrity, a self-starter work ethic and enjoyment of fast and dynamic pace