About This Role
This Brand Manager role focuses on developing and executing strategies to strengthen brand positioning, drive business growth, and build consumer loyalty for beauty brands. The position involves translating consumer insights and market trends into impactful brand initiatives, including product launches, marketing campaigns, digital platforms, and influencer collaborations.
Responsibilities
- Develop and execute brand strategies aligned with business objectives and market opportunities
- Define and maintain brand positioning, messaging, and value proposition across all consumer touchpoints
- Ensure brand consistency across marketing communications, product launches, packaging, and digital channels
- Lead the development of integrated marketing campaigns across the customer journey (awareness, consideration, conversion, and retention)
- Collaborate with creative, digital marketing, and KOL teams to execute brand campaigns
- Develop annual marketing calendars and campaign roadmaps to support business growth
- Conduct market research and analyze consumer behavior, competitor activities, and industry trends
- Translate insights into actionable brand strategies and marketing initiatives
- Identify opportunities for product innovation and brand expansion
- Monitor key brand performance indicators, campaign effectiveness, and marketing ROI
- Analyze sales performance, consumer engagement, and campaign results to optimize future strategies
- Prepare reports and recommendations for continuous brand improvement
- Work closely with Product Development, Sales, Creative, Digital Marketing, and Operations teams to ensure successful execution of brand initiatives
- Coordinate with external agencies, KOLs, and strategic partners when required
- Ensure all marketing activities align with brand objectives and company standards
Requirements
- 2–5 years of experience in Brand Management, Brand Marketing, Product Marketing, or Marketing Strategy
- Strong understanding of brand development, marketing strategy, and consumer behavior
- Experience managing integrated marketing campaigns across digital and offline channels
- Strong analytical, strategic thinking, and project management skills
- Excellent communication and cross-functional collaboration abilities
Nice to have:
- Experience in consumer brands, especially beauty, lifestyle, FMCG, or retail industries
- Experience launching new products or managing product portfolios
- Strong understanding of digital marketing, social media, and KOL/influencer marketing
- Familiarity with data analytics and marketing performance metrics