Brand Manager

About This Role

This Brand Manager role involves developing and executing brand strategies, ensuring consistency across all marketing channels, and managing promotional activities. The position requires a proactive and analytical individual with strong communication skills to support senior management in daily brand operations.

Responsibilities

• Have a good understanding and skill in brand strategy (positioning, target), consumer insight, and data analytical techniques
• Manage brand consistency across all marketing and promotional channels
• Organize and manage promotional events and campaign activities
• Report and support senior manager to manage the daily brand activities
• Manage brand partners (Agencies, vendor, EO)
• Monitor and analyze brand performance, market trends, and competitors, and provide regular reports
• Collaborate with internal teams (sales team, trade marketing, media team, product development, admins, etc)

Requirements

• Candidate must possess at least a Bachelor's Degree in Management, Marketing, Science, or Engineering
• Having at least 5 years of experience in Brand Marketing of consumer goods FMCG
• Excellent in MS Office (Excel, Word, PowerPoint)
• Proactive attitude and adherence to deadlines
• Ability to think creatively and innovatively
• Excellent numerical skills
• Analytical minded, effective communication (written and verbal) and interpersonal skills