Brand Manager

About This Role

This Brand Manager position in the CHG Healthcare Corporate Marketing Division focuses on bringing brand strategy to life through creative, well-executed campaigns. The role suits a hands-on marketer who excels in execution, brings fresh and innovative thinking to campaigns, and builds strong relationships with sales leaders and representatives to ensure marketing efforts are connected to field activities. You will manage the day-to-day delivery of brand campaigns across various channels, from creative development through launch, and track results to continuously refine strategies.

Responsibilities

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics
• Collaborate to build annual strategic marketing plans and manage annual budgets
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand
• Apply a strong understanding of audience segments, their needs, and what drives them
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiates the brand
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership
• Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support
• Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned
• Act as a brand steward, keeping standards consistent both externally and across the organization
• Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team
• Provide guidance and support to other team members as needed

Requirements

• Creative and resourceful, with a knack for generating fresh campaign ideas and new ways to tell the brand story
• Strategic thinking with strong business acumen and ability to align marketing initiatives with company objectives
• Comfortable building relationships across the organization
• High capacity for fast-paced work and highly self-driven