About This Role
This Brand Manager role involves owning and elevating the Material Depot brand across all customer touchpoints. The successful candidate will shape consumer perception of the brand, driving brand recognition and consistency as the company grows. The position suits a strategic and hands-on individual with a strong background in brand strategy, creative and visual sensibility, and consumer understanding.
Responsibilities
- Develop and execute the overall brand strategy aligned with business goals, ensuring a consistent identity across all online and offline channels
- Own and scale the brand's social media presence across LinkedIn, YouTube, and Instagram
- Plan and execute monthly content calendars, ensuring timely delivery of high-quality content that reflects the brand's voice and visual identity
- Build and scale influencer collaborations, measuring impact on brand awareness and engagement
- Conceptualise and execute integrated creative campaigns around product launches, experience centre openings, festivals, and key occasions, taking ideas from brief to execution with a strong narrative and visual point of view
- Lead all brand communication and creative outputs across paid ads, social media, offline events, and the website, maintaining brand consistency, quality standards, and a cohesive visual language at every touchpoint
- Oversee merchandising, product displays, signage, and in-store branding to ensure a consistent brand experience
- Drive brand awareness and equity through ATL, BTL, and digital initiatives
- Track and analyse brand health metrics, consumer sentiment, social performance, and the competitive landscape
- Translate data and insights into actionable strategies
Requirements
- Minimum 4 years of brand building experience, preferably in consumer goods, home decor, retail, or e-commerce
- Strong understanding of brand strategy, visual identity, and consumer insight
- Strong aesthetic sensibility and an eye for design
- Excellent written and verbal communication skills
- Excellent team management and cross-functional collaboration skills
- Comfortable working with data
- Strong ownership and accountability with a knack for hands-on execution
