Brand Manager

About This Role

This exciting, hands-on role offers a Brand Manager the opportunity to shape the next chapter of the Valda Energy brand. You will take ownership of how the brand comes to life across content, social media, PR, campaigns, and customer communications, building a distinctive and consistent presence that engages people. The role combines strategic thinking with copywriting and creative instinct, working closely with various teams to translate business priorities and market insights into relevant and engaging content.

Responsibilities

• Help evolve how Valda looks, sounds, and shows up, creating a distinctive and consistent brand experience across every touchpoint
• Own the content strategy and bring it to life through engaging copy, campaigns, stories, and creative content across digital, social, customer, TPI, and internal channels
• Lead the social media strategy end-to-end, from ideas and planning through to content creation, publishing, engagement, and performance
• Find interesting stories happening across Valda and turn them into content that connects with customers, partners, colleagues, and the wider market
• Develop and deliver brand and PR campaigns that build awareness, strengthen the company profile, and support commercial priorities
• Lead the relationship with the external PR agency, setting ambitious briefs, challenging thinking, and ensuring activity delivers quality, impact, and value
• Work closely with colleagues across the business, translating complex topics into clear, engaging communications that feel unmistakably Valda
• Keep an eye on customer insight, competitors, social trends, and the wider market to identify opportunities for Valda to join conversations or create its own
• Track the performance of brand, content, social, and PR activity, using data to understand what is working, experiment with new approaches, and continuously raise the bar

Requirements

• Strong in-house experience across brand, content, social media, and PR, with the confidence to take real ownership
• Excellent copywriting and editorial skills, with the ability to flex writing style across different audiences and channels
• Experience creating and delivering content and social strategies that build awareness, engagement, and support wider business goals
• A strong eye for brand, with experience protecting and evolving tone of voice, messaging, and visual identity
• Experience delivering PR activity and working with external agencies, from setting briefs through to challenging performance and measuring results
• A natural ability to spot a good story, develop an idea, and turn it into great content
• Strong stakeholder skills and the confidence to work across different teams, challenge thinking, and bring people with you