Brand Manager

About This Role

This Brand Manager role is responsible for developing and executing marketing strategies to enhance brand profitability and awareness for a confectionery company. The position involves managing product innovation, optimizing visibility through agency partnerships, and utilizing digital media for sustainable marketing.

Responsibilities

• Translate brand elements into plans and go-to-market strategies
• Be responsible for brand profitability, including close monitoring of sales performance
• Manage product innovation roll out to enter the market, including stock transition monitoring, sales projection and strategy
• Optimize brand awareness and visibility by working in partnerships with agencies
• Develop strategy and roadmap for sustainable marketing tools using digital media
• Monitor product distribution and consumer reactions through focus groups and market research
• Manage the marketing budget for the brand including planning, implementation and monitoring costs

Requirements

• Bachelor’s degree of Management, Marketing, or Statistic
• 2 years of working experience as Brand Manager in an FMCG company
• Strong understanding of 360° Marketing Strategy and 4P
• Intermediate skill in English both oral and written
• Excellent in Microsoft Office (especially Ms Excel and Ms Powerpoint)
• Good communication and interpersonal skill

About the Company

PT. United Family Food is a confectionery company committed to continuously serving the best products and service to its customers.