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Taking charge of Dhampure and growing it from a commodity into a brand consumers ask for by name is the core of this Brand Manager role. You will work as an individual contributor, managing creative, media, and research agencies, and collaborating closely with various internal teams. The role suits a hands-on brand builder with a focus on market visits across key states.
Nice to have:
Dhampure is the branded sugar business of Dhampur Bio Organics Limited (DBO), a listed agro-processing and sugar company. They manufacture at two plants in western Uttar Pradesh, Asmoli and Mansurpur, and reach customers through a growing depot network. Their range includes packaged sugar, specialty sugars such as icing sugar, sachets, and related products, with new products in development. They sell across general trade, modern trade, e-commerce, quick commerce, and HoReCa.
