Brand Manager

About This Role

Bringing new clients to the company's network of opticians and audiologists is the core purpose of this Brand Manager role. You will lead the planning, delivery, and performance of marketing campaigns that drive bookings for eye examinations and hearing appointments.

Responsibilities

• Develop and manage the marketing campaign calendar
• Lead campaigns from concept through to execution and post-campaign evaluation
• Build strong relationships with practice teams and key stakeholders to increase engagement and campaign effectiveness
• Manage external agencies and suppliers, ensuring high-quality delivery and value for money
• Set, monitor and report on campaign budgets, ensuring all purchase orders and invoices are processed accurately and on time
• Produce monthly campaign performance reports for board and leadership presentations

Requirements

• Experience managing marketing campaigns from planning through to analysis
• Excellent communication and relationship-building skills
• Strong organisational, planning and prioritisation abilities
• Budget management experience
• Excellent attention to detail and problem-solving skills
• A strong work ethic and the ability to manage multiple projects simultaneously

Important Details

• Work format: hybrid (3 days in our Esholt office)

About the Company

Bayfields Opticians and Audiologists is looking for a proactive and commercially minded individual to join their team.