Brand Manager

About This Role

Bringing brand expertise to the skincare and haircare portfolio at Vitality Brands, this role focuses on the essano brand in Australia and New Zealand. Based at the Richmond HQ and reporting to the Marketing Manager, you will bring campaigns and retailer activity to life, contribute to brand plans, and deliver innovation. This position is suitable for an experienced Brand Manager seeking a stretch opportunity or a Senior Brand Manager looking for a fresh challenge.

Responsibilities

• Develop and deliver integrated campaigns that build brand preference, attract consumers, and support sales growth
• Partner with Sales on retailer activation, category reviews, and innovation sell-in across ANZ
• Translate consumer, shopper, and category insights into recommendations and activity that inform brand plans
• Manage the marketing delivery of agreed innovation projects, working closely with Innovation and other specialist teams
• Manage allocated marketing budgets, evaluate performance, and improve effectiveness
• Coordinate agencies and cross-functional teams to deliver quality work on time and within budget

Requirements

• Around five years' relevant brand management experience within FMCG, with demonstrated delivery of brand plans, integrated campaigns, and retailer activity
• Commercial judgment and confidence using scan data, managing budgets, and evaluating results
• Experience delivering integrated marketing across paid and organic social, e-commerce, trade, and above-the-line channels
• Experience working with agencies and contributing to product development and launches
• A creative, hands-on approach, with the initiative and organisation to manage competing priorities and follow through
• Clear communication and the ability to build relationships and influence across teams

Nice to have:

• Australian grocery or pharmacy experience
• Beauty or personal care experience
• Customer-facing presentation experience

Benefits

• Career growth through development and progression across the ANZ business
• Opportunity to shape how essano connects with consumers and shows up in market
• Hybrid working and a monthly half-day

About the Company

Vitality Brands has been Great Place to Work Certified since 2023 and is known for building brands people love, including Cancer Council Sunscreen, essano, epzen, and Senne. Their products are in millions of homes across ANZ.