Brand Manager

About This Role

This Brand Manager role involves developing and implementing comprehensive brand strategies for various brands, ensuring unique positioning to maximize market share and prevent cannibalization. The manager acts as a "Brand Guardian" by maintaining strict consistency in visual identity, tone of voice, and customer experience across all platforms and digital touchpoints.

Responsibilities

• Develop and implement comprehensive brand strategies for various brands, ensuring unique positioning for each to maximize market share and prevent cannibalization
• Act as a "Brand Guardian" and "Brand Guideline" by maintaining strict consistency in visual identity, tone of voice, and customer experience across service delivery platforms and digital touchpoints
• Lead end-to-end 360-degree marketing campaigns—from ideation to post-campaign analysis—leveraging data to optimize reach, engagement, and conversion
• Conduct ongoing market research and competitor analysis to identify trends and guide the New Product Development (NPD) process, ensuring continued brand relevance
• Collaborate closely with Commercial/Growth teams to align brand-building initiatives with sales targets

Requirements

• Bachelor's degree
• At least 5 years of experience at a managerial level, especially in the F&B industry
• Minimum of 3 years of experience in brand management within the F&B or FMCG industry, including at least 2 years managing a multi-brand portfolio (Mandatory)
• A strong balance of creative vision and commercial acumen, along with the ability to translate consumer insights into strategies that drive both brand equity and revenue
• Proven ability to manage the unique positioning, visual identity, and strategic direction of multiple brands simultaneously in a fast-paced work environment
• Excellent project management and cross-functional leadership skills to coordinate complex campaigns involving creative, product, and operations teams

Important Details

• Work format: 3 days on-site, 2 days work from home

About the Company

This company seeks a Brand Manager to support its various brands.