About This Role
This Brand Manager role involves overseeing brand marketing budgets, managing a brand team, developing and executing brand strategies, and driving sales and operations. The position suits a professional who can analyze market trends, launch innovative products, and ensure compliance with financial and regulatory guidelines.
Responsibilities
- Manage brand marketing budgets, ensuring effective use of resources
- Ensure compliance with internal budgetary guidelines and financial reporting requirements
- Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown
- Conduct weekly team alignment and daily checking of team work plans
- Identify and align with the Brand team what products to highlight in social media assets
- Check and provide revisions to improve artworks and ensure they are within specification
- Develop strategies and drive category plans to enhance market relevance and improve market share
- Create demand through innovative product launches and drive commercial strategies
- Generate key insights based on a thorough understanding of market trends, competition, and shopping behavior
- Achieve financial KPIs including sales, margin, and compliance with regulatory affairs
- Achieve sales targets and develop campaigns to hit those targets
- Create and update Estimated Date of Execution (EDE) monthly
- Coordinate with interfacing departments
- Address product concerns from customers and accounts
- Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives
- Manage the full portfolio of the brand including its own P&L, create sales bridge/plan, and increase O+O business
- Monitor product movement and implement marketing programs during the 3-month incubation period
- Identify products to highlight in the marketing plan, taking into consideration slow-moving items, upcoming items, new items, and near expiry
- Align with Product Development Marketing on new launches and arrival dates of upcoming products
- Conduct competitive analysis, including the latest products of other competitors and trends that can potentially drive new sales for the organization
- Formulate marketing tactics for both online and offline trade distribution
Requirements
- Thorough understanding of market trends, competition, and shopping behavior
Important Details
- Probation: 3-month incubation period for product monitoring
