Brand Manager

About This Role

The Brand Manager will lead campaign planning, marketing project management, and budget ownership. This role requires someone who can translate consumer insights into clear briefs, coordinate internal teams and agencies, and take campaigns from concept to execution.

Responsibilities

• Develop and execute brand campaigns, product launches, and seasonal marketing initiatives
• Translate business goals and consumer insights into campaign strategies and creative briefs
• Plan integrated campaigns across social media, influencers, website, CRM, and other relevant channels
• Own campaign calendars, project timelines, deliverables, and approvals
• Manage marketing budgets, track expenditure, and evaluate campaign effectiveness
• Work closely with creative, social media, performance marketing, e-commerce, and product teams
• Manage agencies, production partners, and other external stakeholders
• Partner with the Social Media Manager to align social strategy with brand priorities
• Ensure consistency in brand positioning, messaging, and visual identity across touchpoints
• Review campaign performance and apply learnings to future initiatives

Requirements

• 3-5 years of experience in brand marketing or agency client servicing/account planning
• Demonstrated experience planning and executing marketing campaigns
• Strong project management skills, with the ability to manage multiple priorities
• Experience handling marketing budgets and agency relationships
• Understanding of social media strategy, consumer behavior, and campaign measurement
• Ability to write clear briefs and evaluate creative work
• Strong communication, attention to detail, and ownership
• Experience with consumer, D2C, kitchenware, home, or lifestyle brands is preferred

About the Company

The Indus Valley is a healthy kitchenware brand committed to helping people build healthier kitchens through toxin-free cookware and thoughtfully designed products.