Brand Director (Social Strategy)

• SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online
• This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms
• This role is for someone who understands both internet culture and brand building
• Someone who can present a strategic vision to senior leadership, then jump into the feed and execute
• Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform
• We’re at a critical moment in growth
• Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love
• You’ll lead a small, high-impact team responsible for:
• Building social strategies that break through
• Leveraging member data and social trends to drive social strategies
• Developing content systems that scale across platforms
• Driving engagement, conversation, and cultural relevance
• Turning performance insights into smarter creative and sharper execution
• Moving fast without sacrificing quality or taste
• From the NBA and TGL to SoFi Stadium and CMA Fest — we’re only getting started
• Lead and evolve SoFi’s organic social strategy across platforms
• Develop social concepts and content systems designed to drive awareness and consideration at scale
• Identify emerging trends, formats, creators, and platform opportunities before they peak
• Partner closely with internal creative teams and partners to bring ideas to life
• Build content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
• Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
• Translate data and platform insights into actionable creative direction
• Help shape SoFi’s voice, tone, and relevance in culture
• Lead real-time social moments, community engagement, and live event amplification
• Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
• Manage and mentor a small social team while raising the creative and strategic bar

Benefits

• Generous vacation and holidays
• Paid parental leave for eligible employees
• 401(k) and education on retirement planning
• Monthly contribution up to $200 to help you pay off your student loans
• Great health & well-being benefits including: telehealth parental support, subsidized gym program
• Comprehensive health, vision, dental, life insurance, and disability benefits
• Fertility and family planning options
• Flexible time off
• Free financial classes
• Tuition reimbursement on approved programs, up to $5,250 per year- 8+ years in social media, creator marketing or brand strategy
• Strong analytical mindset and comfort using performance data to guide decisions
• Experience operating in fast-paced, highly collaborative environments
• High standards, strong taste, and a bias toward action
• Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
• Ability to move seamlessly between strategy and execution
• Proven experience building social strategies that drive measurable brand impact
• Excellent communication and presentation skills
• Deep understanding of platform behavior and internet culture
• Strong instincts across creative, copy, video, trends, and storytelling
• Hands-on content development and platform publishing experience
• Experience activating around sports, live events, or creator partnerships
• Experience in fintech, sports, media, or culturally relevant brands