Brand Designer

About This Role

This Brand Designer role leads all design activities across the company's full business portfolio, focusing on strategic and tactical design initiatives. The work is primarily consumer and customer-facing, but also supports internal company communications. The position requires a strong design point of view, the ability to create compelling visual experiences, and strategic thinking about brand equity and consumer perceptions.

Responsibilities

• Translate marketing objectives, insights, and briefing materials into compelling designs for product packaging, consumer communications, sales materials, website and social media content, and other deliverables
• Own packaging design and artwork across Budget Saver®, Twin Pops, Monster Pops®, private-label, licensed, and co-manufactured products
• Critically evaluate all design elements against brand equity and visual brand standards to create a consistent, compelling, and differentiated voice for each brand
• Support and maintain consistent internal and external branding for The Ziegenfelder Company across presentations, communications, recruiting, facilities, events, trade shows, and other corporate touchpoints
• Create customer-ready concepts for retailer presentations, line reviews, innovation meetings, private-label discussions, licensing conversations, and new business opportunities
• Develop product sell sheets, sales sheets, catalogs, brochures, one-pagers, capability decks, promotional materials, retailer materials, and other sales tools
• Lead all design processes from initial creative brief through concept, review, refinement, final design delivery, and production
• Manage multiple assignments and deadlines while communicating status, risks, questions, and next steps proactively
• Collaborate productively with internal teams and external agencies and vendors on design-related initiatives
• Manage outside creative resources when specialized expertise, additional capacity, or production support is needed, building productive relationships with printers, packaging suppliers, photographers, agencies, and other creative partners
• Perform detailed quality-control reviews for copy, dimensions, color, brand consistency, and production feasibility
• Maintain an organized and accessible library of source files, templates, brand assets, and documentation
• Serve as an engaged and enthusiastic member of a small marketing team, with an openness to learning and a willingness to assist on projects in a variety of capacities based on the needs of the business

Requirements

• Bachelor’s degree in graphic design, visual communication, or a related field
• 3+ years of professional design experience in retail, agency, or in-house environments, with strong preference for a focus on consumer-facing design work
• Thorough knowledge of and experience with Adobe CC applications (Illustrator, InDesign, and Photoshop)
• Knowledge of packaging production processes, print specifications, and materials, including experience working with packaging dielines and production-ready artwork
• Understanding of commercial printing, prepress, color management, typography, layout, file preparation, and packaging production
• Strong communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback
• Project management capabilities, attention to detail, and the ability to reliably and effectively manage a project portfolio in a dynamic industry
• Experience working with brand standards and the demonstrated ability to create designs that bring brands to life with a consistent visual identity
• Adaptability and accountability in a fast-paced, entrepreneurial environment
• Proficiency with Microsoft 365 tools – PowerPoint, Outlook, Teams
• Strong PowerPoint design skills and the ability to create polished, executive-ready presentations

Nice to have:

• Experience in Food, Beverage, or the CPG industry

Important Details

• Team Alignment: This role is staffed within a small 3-5 member marketing team and is the sole internal design resource for the company
• Work Model: Hybrid eligible

Application Process

• Submit Resume and Professional Portfolio with application

About the Company

The Ziegenfelder Company is one of the largest manufacturers of frozen novelties in the U.S., producing over 700 million frozen treats annually across four production facilities. The Armstrong Group is a family-owned and operated collection of diverse companies, founded in 1946, that employs over 2,400 individuals nationwide across multiple industries.