About This Role
This Brand Designer role leads the visual strategy for two distinct brands, Norix and Tonik, ensuring each maintains its unique identity while leveraging Norix's manufacturing expertise. The position requires a keen eye for detail and a passion for comprehensive brand development, setting the creative direction and brand standards across various marketing channels.
Responsibilities
- Lead the overall visual strategy for Norix and Tonik, defining how each brand looks, feels, and evolves in the market
- Give Norix and Tonik each a distinct brand identity while reinforcing their connection through Norix manufacturing, keeping both consistent and on strategy across all touchpoints
- Develop and maintain brand standards, partnering with Creative Services and other teams so they are applied consistently
- Bring fresh ideas and current design trends relevant to Norix and Tonik's core markets
- Work with Market Insights to translate their findings into creative that helps elevate how both brands show up in the market
- Collaborate on the creative process, setting the visual direction for brand and campaign work
- Partner with Product Management and Creative Services on product launches, setting the brand look and feel for each release so launch materials stay on brand
- Collaborate on the visual direction for product renders and environments, helping ensure the final outputs reflect each brand's look and standards
- Develop design concepts to support print and digital campaigns
- Design brand and campaign assets across print, digital, web, social, email, video, events, and trade publications, including corporate materials and presentations
- Support the website with user experience-focused page layouts, visual templates, and imagery
- Provide art direction for photography and video shoots to support branding, product demos, and installation needs
- Manage timelines and deliverables for brand and campaign projects, balancing multiple priorities and deadlines with strong attention to detail so assets are delivered on time and to standard
- Work with Human Resources to market the brand internally and support a great company culture
- Retouch and prepare product renders for web, print and catalogs
- Help complete spec sheets, sell sheets, and product literature on schedule when launch demands exceed standard capacity
- Contribute to print collateral, trade show graphics, and showroom materials using established workflows and production standards
- Create short motion graphics and video edits for social, web and trade shows
- Archive final files and keep production specs organized for future updates
Requirements
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, and other design/editing software)
