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Brand Designer at Rasayanam - JobAssist
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Home›Jobs›Marketing & PR›Brand Designer
Rasayanam logo

Brand Designer

Rasayanam

RemoteFull timeMid levelPosted today
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About the role

Position Overview

  • Position: Brand Designer
  • Department: Design / Marketing
  • Employment Type: Full-time | 5 days a week
  • Experience Level: Senior (4+ years)
  • Location: Gurugram, Haryana

Rasayanam Core Values

  • Built Around the Customer: Our customers' needs guide everything we do, from ingredients to experiences.
  • Do the Right Thing — Always: Ethics and honesty are non-negotiable.
  • Act with Urgency, Build for Long Term: We move fast without compromising quality or sustainability.
  • Own It. End to End: Ownership means delivering results with discipline and proactive communication.
  • Win Together: We succeed as a team, supporting one another.
  • Raise the Bar — Even When It’s Uncomfortable: Continuous improvement and high standards define us.

Job Summary

Rasayanam seeks a strategic, reliable Brand Designer with proven expertise in:

  • Packaging design
  • Catalog creation
  • Social media creatives
  • AI-powered design solutions

The ideal candidate will provide creative vision, technical excellence, and deliver high-impact designs under tight deadlines. Requires leadership across digital and print formats.

Key Responsibilities

Design Leadership & Strategy

  • Develop and execute comprehensive design strategies for packaging, catalog, and social media projects.
  • Lead design projects from concept to final production, ensuring brand consistency across all platforms.
  • Create innovative packaging and catalog designs that enhance product appeal and market positioning.
  • Design visually compelling social media creatives aligned with brand standards.
  • Develop and implement AI-generated design tools, templates, and workflows to enhance productivity and creativity.

Technical Design Execution

  • Produce print-ready files with accurate specifications and color profiles.
  • Coordinate with printing vendors and ensure quality control throughout production.
  • Ensure design output meets requirements for both digital (social media, web) and print applications.
  • Manage multiple design projects simultaneously while meeting strict deadlines.

Job details

Workplace

Remote

Employment

Full time

Seniority

Mid level

Headquarters

Gurgaon, Haryana

Posted

Posted today

About company

Headquarters

Gurgaon, Haryana

Open jobs

1

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Tailored applications submitted
  • Create detailed design guidelines and maintain brand asset libraries.

    • Cross-functional Collaboration

    • Work closely with marketing, product, and sales teams to understand design requirements across all channels.
    • Present design concepts and rationale to stakeholders and senior management.
    • Provide design guidance and mentorship to junior team members.
    • Collaborate with external agencies, freelancers, and AI technology partners when required.

    Required Qualifications

    Experience Requirements

    • Minimum 3–4 years of professional design experience in an agency or in-house environment.
    • Mandatory: Proven track record in packaging design (FMCG, retail, or consumer products).
    • Mandatory: Experience in catalog design, print production, and digital/social media creative development .
    • Hands-on experience with creative projects powered by AI tools (e.g., generative AI platforms for design).
    • Strong portfolio demonstrating successful packaging launches, catalog campaigns, and digital/social media work.

    Technical Skills

    • Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
    • Working knowledge of social media design formats, trends, and digital marketing principles .
    • Exposure to AI design tools (e.g., Midjourney, Photoshop AI, RunwayML) – preferred.
    • Strong understanding of print production processes, color management, and pre-press .
    • Knowledge of packaging materials, printing techniques, and cost considerations .
    • Experience with 3D rendering software (Cinema 4D, Blender) – preferred.

    Design Expertise

    • Strong typography, layout, and visual storytelling skills .
    • Understanding of consumer psychology, market trends in packaging, and social media engagement .
    • Experience developing brand guidelines and implementing across print and digital channels.

    Essential Qualifications

    • Bachelor's degree in Graphic Design, Visual Arts, or equivalent experience.
    • Strong portfolio showcasing packaging, catalog, social media, and AI-generated design work.
    • Excellent communication and presentation skills .
    • Ability to work under pressure and manage multiple projects .
    • Strongly resonates with Rasayanam Core Values .
    • Immediate availability preferred

    Preferred Qualifications

    • Experience in Fitness & Wellness, D2C Product Brands .
    • Knowledge of sustainable packaging trends and materials .
    • Experience with web and mobile digital design .
    • Project management experience.
    • Client-facing experience in an agency environment .

    What We Offer

    • Competitive salary commensurate with experience .
    • Performance-based bonuses .
    • Professional development opportunities.
    • Creative freedom and collaborative work environment.
    • A highly motivated team driven uniformly by our core values .

    Reporting Structure

    • Reports to: Head of Marketing
    • Team size: 5-7
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