About This Role
Developing and adapting brand assets for marketing campaigns and communications across Malaysia and the Philippines is the core of this design role, ensuring consistency with the global brand identity. The role suits a brand designer with experience in fintech or technology, who can translate creative briefs into effective and visually engaging design solutions.
Responsibilities
- Develop and adapt brand assets for marketing campaigns and communications across Malaysia and the Philippines, ensuring consistency with the global brand identity
- Create digital and static design assets for paid social media, digital advertising, social media channels, landing pages, in-app communications, and other customer touchpoints
- Localize global creative concepts to reflect local market needs, cultural nuances, and audience expectations while maintaining brand consistency
- Collaborate closely with local marketing, social media, performance marketing, and global brand teams to deliver effective creative solutions
- Translate creative briefs into design concepts and high-quality production-ready assets in line with campaign objectives and brand guidelines
- Maintain and apply brand guidelines, templates, and design systems across local marketing materials
- Manage design tasks from brief to final delivery, including iterations, feedback, and preparation of assets in required formats
- Actively use AI-powered tools to explore creative directions, accelerate asset production, automate repetitive tasks, and improve the efficiency of design workflows while maintaining quality and brand consistency
- Identify and implement opportunities to optimize design processes, experiment with emerging tools, and share effective practices with the team
- Contribute ideas to improve the visual quality, relevance, and effectiveness of brand communications in both markets
- Coordinate with external agencies and vendors when needed to ensure quality and consistency of delivered assets
- Manage multiple projects and priorities while ensuring timely delivery and high-quality execution
Requirements
- 3+ years of experience in brand design, graphic design, or visual communication, preferably in fintech, financial services, technology, or digital products
- Strong portfolio demonstrating expertise in brand identity, digital campaigns, social media creatives, and marketing materials
- Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)
- Practical experience with AI-powered design tools and a strong understanding of how AI can enhance creative workflows, improve efficiency, and accelerate design production
- Ability to identify opportunities to optimize design processes and proactively adopt new tools and technologies to improve productivity and quality
