Brand Designer

About This Role

This in-person position at the company's SoHo NYC office involves owning the visual and creative identity of Posh end-to-end. The Brand Designer will define the brand's appearance across all surfaces, lead internal and agency talent, and set the standard for every campaign, asset, and touchpoint. The role requires a maker first, a director second, who can personally create where it matters most and orchestrate where it scales.

Responsibilities

• Own brand identity, campaigns, content, merchandise, partnerships, event activations, and storytelling across TikTok, Instagram, and IRL, making Posh feel like a movement
• Set and defend the creative bar across every channel Posh shows up in, including brand marketing, product marketing, performance creative, sales & success enablement, community, and in-product moments, ensuring brand cohesion
• Define Posh's visual identity, design language, and creative principles for the next chapter of the brand by 2027, codifying them for consistent application by all teams and partners
• Create roughly half of the shipped work personally, including hero campaigns, social assets, merch drops, and company moments requiring a singular point of view
• Build the agency and contractor stack to scale the other half of the work, sourcing, briefing, and managing freelancers, studios, photographers, and motion artists while maintaining quality
• Make the brand undeniably cohesive across every surface by establishing systems, templates, and review rituals for brand, product marketing, performance creative, sales decks, community assets, and in-product moments
• Set the creative bar for product marketing and performance, partnering with Growth and Product Marketing to ensure paid, lifecycle, and product launch creative is cohesive and engaging
• Be the brand's loudest internal advocate, pushing back on work that doesn't meet the bar, running critiques, mentoring non-designers on taste, and making creative excellence a company-wide standard
• Stay ahead of culture by living within the music, nightlife, fashion, and creator worlds that Posh intersects with, bringing trends, references, and collaborations into the work
• Leverage AI as a creative force-multiplier, integrating image, video, and ideation tooling into daily workflow to compress turnaround times, expand creative range, and increase shipping velocity

Requirements

• 5+ years in design, art direction, or creative roles
• A portfolio showcasing campaign work, brand systems, merchandise, motion, social content, and partnerships, demonstrating both personal creation and leadership in at-scale systems
• Fluency in both making and directing, capable of hands-on work in Figma or After Effects and effectively briefing agencies or freelance artists
• A strong point of view on music, nightlife, events, and IRL culture worlds, with relevant relationships, references, and instincts