About This Role
This senior creative role leads the entire design process for beverage brands, from initial concept to final execution. The Brand Designer drives design excellence, enhances brand identity, and creates compelling visual narratives for packaging, campaigns, and innovation projects within PepsiCo's beverage division.
Responsibilities
- Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns
- Translate brand strategy into compelling and culturally relevant design solutions
- Ensure high standards of design excellence and consistency across all touchpoints
- Collaborate cross-functionally with marketing, insights, innovation, and external agencies
- Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time
- Provide creative direction and mentorship to junior designers, fostering team growth and capability
- Drive innovation by exploring new design trends, tools, and approaches within the beverage category
- Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact
- Oversee artwork development, ensuring alignment with production requirements and brand guidelines
Requirements
- Bachelor’s degree in Graphic Design, Visual Communication, or a related field
- 6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred)
- Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands
- Proven ability to lead projects independently and manage multiple priorities
- Strong understanding of brand systems, typography, layout, and visual storytelling
- Experience working with cross-functional teams in a fast-paced, matrix organization
- Excellent communication and presentation skills
- Proficiency in design tools (Adobe Creative Suite, etc.)
- Experience in production and print processes (e.g., packaging dielines, color management) is a plus
