This multidisciplinary role focuses on maintaining and evolving Alpha Industries' visual identity across all creative executions, aligning with brand DNA, and contributing to strategic seasonal campaigns and brand storytelling. The Brand Designer will create graphics for digital, retail, and physical environments, partnering cross-functionally to bring cohesive creative visions to life through compelling and culturally relevant design.
Responsibilities
Maintain and evolve Alpha Industries
Design foundational brand assets, including logos, typography, color palettes, and templates to enhance brand cohesion
Partner with the Marketing Team to bring strategic seasonal briefs to life through compelling creative executions across all communication touchpoints
Contribute concepts, mood boards, and presentation materials to visually convey execution strategies for seasonal and brand-level initiatives
Develop high-impact visual assets for a variety of platforms, including e-commerce, email, and social media assets
Ensure that all content aligns with campaign goals and brand positioning, enhancing audience engagement and conversion
Develop retail creative, including window displays, in-store signage, and merchandising graphics
Develop graphics, motion assets, and visual storytelling content that align with brand and campaign objectives
Support photo shoots and visual campaigns through concept development, design execution, and creative asset development
Support the development of seasonal creative concepts through visual design execution aligned with campaign narratives and business objectives
Contribute to apparel graphic ideation aligned with seasonal campaigns and brand storytelling
Contribute mood boards, concept decks, and visual presentations to effectively communicate creative direction and campaign execution
Work closely with the Senior Manager and Marketing Director to ensure all creative outputs align with seasonal campaigns, brand standards, and business objectives
Collaborate cross-functionally with marketing, creative, merchandising, and product teams to align seasonal storytelling with apparel and campaign execution
Manage multiple creative projects simultaneously while maintaining strong attention to detail, organization, and adherence to deadlines
Stay ahead of design trends, fashion movements, cultural shifts, emerging technologies, and competitor benchmarks to ensure Alpha Industries remains visually innovative and culturally relevant
Requirements
Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), with a strong understanding of modern digital and AI-assisted creative workflows
Strong understanding of digital design principles and how they support brand strategy, storytelling, and consumer engagement across multiple platforms
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Demonstrated ability to create elevated typographic compositions, layout systems, and visual storytelling frameworks across digital, retail, and apparel applications
Portfolio showcasing innovative design concepts, apparel graphics, campaign storytelling, and high-impact digital creative execution
Excellent communication and collaboration skills with the ability to clearly present creative concepts and rationale to cross-functional teams
Ability to manage multiple creative projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines
Strong problem-solving skills with the ability to adapt quickly in a fast-paced creative environment
Proven ability to leverage motion, video, and social-first creative content to enhance brand storytelling and audience engagement
Familiarity with UX/UI design principles and digital user experience best practices
Understanding of social-first creative formats, motion graphics, and culturally relevant visual storytelling across platforms such as Instagram, TikTok, and emerging digital channels
Strong interest in and understanding of current trends in fashion, lifestyle, art, culture, music, entertainment, streetwear, and street culture, with the ability to translate cultural references and trends into commercially viable, on-brand creative executions
Demonstrated cultural awareness and ability to design for a diverse, global consumer base
Portfolio showcasing the ability to blend cultural relevance, fashion sensibility, and digital design into impactful brand storytelling
Bachelor
3-5 years of experience in digital design, preferably within a similar industry
Nice to have:
Experience in the streetwear space
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Vision insurance
Important Details
Work format: hybrid, in office 2-3 days a week
About the Company
Alpha Industries is a company focused on maintaining and evolving its visual identity.
Alpha Industries is an American clothing manufacturer founded in 1959 in Knoxville, Tennessee.
