Brand Designer

About This Role

This Brand Designer role is responsible for defining and shaping the visual identity of Profound across all channels, from campaigns and events to scalable visual systems. It is a hands-on design position, working closely with the Creative Director and Brand lead to evolve the brand's visual language and expand it into new territories. The designer will be a key member of the marketing team, collaborating with content, demand generation, product, and leadership, bringing a strong creative vision and the skills to execute it.

Responsibilities

• Define and evolve the visual brand across all brand touchpoints: campaigns, website, events, social, and beyond
• Build scalable design systems to ensure consistent on-brand execution, providing building blocks for the broader team, including the Visual Designer
• Design campaign creative, from concept through execution, for both digital and physical assets
• Shape brand experiences by extending the brand into physical and experiential formats, such as in-person conferences, events, and OOH activations
• Push the creative bar by participating in design reviews and setting a high standard for craft across the marketing team
• Experiment and challenge the existing visual identity, bringing new ideas to life and exploring future directions for the brand

Requirements

• 5+ years of experience in brand design, with a portfolio demonstrating strong visual identity work
• A clear, opinionated point of view on typography, color, layout, and composition, with the ability to defend creative decisions clearly
• Experience building and maintaining brand systems that work across digital and physical formats
• Proven ability to design campaign creative from concept through final delivery
• Strong cross-functional collaboration skills, working effectively with marketers, writers, and leadership, and aligning stakeholders while maintaining creative conviction
• Deep proficiency in Figma and Adobe Creative Suite
• Comfort managing multiple workstreams in a fast-moving environment and making independent priority calls
• A high bar for craft and the discipline to maintain it under deadline pressure

Nice to have:

• Motion design or animation experience
• Experience designing for SaaS, martech, or data/AI products
• Background in experiential or event design
• Familiarity with AI tools in a creative workflow

Important Details

• Locations: New York, NY; Buenos Aires
• Work format: in-office

About the Company

Profound is a fast-growing AI marketing platform used by 15% of the Fortune 500, including Comcast, Estée Lauder, and Walmart, as well as innovators like Ramp, MongoDB, and Figma. It provides marketing teams with a single platform for research, briefs, content, campaigns, and reporting, utilizing AI agents. Built on over 2 billion real user prompts, Profound's data insights inform its AI Marketer, which identifies opportunities and automates tasks such as reporting, content drafting, page auditing, and competitive research, continuously improving its performance.