This high-impact role involves shaping the visual identity of a fast-growing AI company, ensuring every product launch is visually compelling. The Brand Designer will partner with the product marketing lead to develop the brand system, create on-brand motion and illustration, and contribute to launch concepts. It suits a designer with a strong sense of craft who leverages AI to enhance their creative output.
Responsibilities
Design and animate launch videos, posters, and social assets for a constant launch cadence, ensuring visuals never delay a launch
Help build and codify the brand system, Alloy, including type, color, composition, motion principles, and brand rules
Fill Alloy's library with reusable, on-brand animations and illustrations for team use
Integrate work into code with AI agents, as Alloy runs on HyperFrames, shipping motion work as code
Act as a creative partner on launch concepts from the initial idea, not just executing briefs
Build custom creative tools and workflows with AI when existing ones are insufficient
Requirements
A designer first, with flexibility across formats (motion, print, social, illustration) and a deep understanding of motion, typography, composition, and color theory
Experience creating beautiful launch videos, with the ability to demonstrate personal ownership on each project
A keen eye for type and color, with poster work being a strong indicator
Truly AI-native, comfortable building creative tools with AI and shipping work into code with agents, viewing AI as a tool to elevate craft
Ability to produce great work quickly, with a clear understanding of when a project is complete
Comfortable working directly with founders, pushing back, making decisions, and owning outcomes without committee or approval layers
Nice to have:
After Effects fluency
Benefits
Competitive equity
15 days mandatory PTO, with flexibility for more after 24 days (holidays excluded)
12 weeks fully paid parental leave for all parents
$100 USD/month wellness stipend for gym, therapy, massages, etc.
Expense up to $1,000 USD/year for professional learning and development
Team offsites
3 paid months off after 4 years for sabbatical
Full medical, dental, and vision coverage for US-based full-time employees (100% for employees, 50% for partner and kids)
Employer-paid basic life and AD&D, short-term disability, and long-term disability insurance for US-based full-time employees
Virtual care and a health guide (Teladoc and Rightway) for US-based full-time employees
Millions of jobs, with real people getting hired every day
200,000+
New jobs added daily
7,000,000+
Verified job listings
1,000,000+
Tailored applications submitted
Mental health support (Talkspace) for US-based full-time employees
Fertility and family building coverage (Carrot) for US-based full-time employees
Employee Assistance Program (EAP) through Guardian for US-based full-time employees
401(k) plan for US-based full-time employees
Pre-tax benefits (HSA, FSA, commuter benefits) for US-based full-time employees
Supplemental options (extra life and AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife) for US-based full-time employees
SF HQ perks for SF-based employees: snacks, drinks, team lunches, ping pong, and startup energy
Loaner electric bike for SF-based employees for city transportation
Important Details
Experience: 5+ years
Work authorization: Must be authorized to work in the United States. Supports candidates already in the US who need a transfer or existing status (H-1B transfers, F-1 OPT/STEM OPT), plus TN and E-3. New H-1B sponsorship for candidates outside the US is not available.
Work format: In office 3+ days a week
Application Process
Application Review: Submit your best launch video, a poster you're proud of, and anything built with AI (tool, workflow, code-shipped piece). For each, detail your personal ownership.
Intro Chat (~25 min): Meet Rhys (product marketing lead) to discuss your portfolio, thoughts on motion and type, and AI integration in your process. Includes time for your questions.
Creative Deep Dive (~60 min): Meet Eric (co-founder and CGO) to discuss one launch end-to-end (concept, decisions, changes). Includes a live prompt to extend a recent launch, focusing on reasoning.
Paid Work Trial (~40 Hours): Work on a real launch with the team (concept, design, animate, code). Paid at a contractor rate. Evaluated on taste, speed, and ship-readiness. Remote-friendly and flexible around current commitments.
Decision: Fast decision after the trial.
About the Company
Firecrawl provides an API to convert any URL into clean, LLM-ready markdown or structured data, solving a common problem for AI agents. In September 2026, the company raised a $75M Series B and is building the largest repository of knowledge in the world. It achieved 8 figures in ARR in its first year and more than doubled it in the second, with over 187k GitHub stars. Firecrawl is a small team focused on building infrastructure for other AI companies.
