About the Company

Simile is The Simulation Company. We simulate human behavior to keep people at the center of the decisions that shape the world. With AI, anyone can create a product, a campaign, a policy, or a script — the bottleneck has moved upstream. The hard question is no longer whether you can create something, but what to create, for whom, and how to bring it to life. Those are fundamentally human decisions, and they shouldn't be left to chance or handed off to an algorithm. We're building the infrastructure to understand human behavior at scale and to represent humans in an increasingly agentic world. Our mission is to simulate all eight billion people on earth.

We launched five months ago. Since then we've grown revenue 5x, built a new foundation model for human behavior that has run tens of millions of simulations for F100 enterprises, trained a first-of-its-kind confidence model that predicts the accuracy of every simulation, and released the first product that lets organizations verifiably predict the future. The world's leading companies use Simile to make business-critical decisions — from consumer leaders like CVS Health and Wealthfront to professional services organizations like Deloitte and Gallup — strategizing product launches, entering new markets, and forecasting earnings calls.

We've raised over $200M at a $2B post-money valuation led by Greenoaks, with Index Ventures, Hanabi, A*, Bain Capital Ventures, and CVS Health Ventures. We've grown from a small home in Palo Alto to a global team of 50+, and we're building a team of the best researchers, engineers, designers, and operators in the world. The future is too important to be left to chance.

About the Role

Simile is building a category. The world's largest enterprises are already using simulated populations to make consequential decisions, and our brand has to match that reality - precise, substantive, and unmistakably ours. Brand design is how a novel idea becomes legible and credible to the executives, strategists, and research leaders who stake real outcomes on it.

We have a strong foundation: a name, a voice, and a clear point of view. Your job is to evolve and expand it. You'll define where the brand stretches, where it holds, and how it stays coherent as we move from one product to many and from early adopters to a category the market understands.

In this role, you will:

• Define the visual language of a new category: Build the systems, typography, motion, and imagery that make simulating human behavior feel concrete rather than abstract. There's no competitor to borrow from, which is the point.
• Own brand end to end: Take campaigns and launches from strategy through concept to shipped execution across web, video, print, environment, and social. Art direct the work, including work you don't personally make.
• Contribute to positioning and messaging, then translate that thinking into visuals that carry it. The best brand work here starts as an argument, not a layout.